In 2027, AYÂME will celebrate its 10th anniversary.
To everyone who has chosen, worn, and supported AYÂME, we extend our heartfelt gratitude.
From its birth in 2017 until today, there have been days when we wavered, paused, and things didn't go as planned. Nevertheless, we have been blessed with invaluable encounters and support, enabling us to continue our craftsmanship.
And now, 10 years later,
AYÂME is still on its journey.
Undergoing change and renewal,
we begin our progress towards the next decade.
Embodied in the name AYÂME
is an unwavering will that says, "This is who I am."
Clothing is a way of life,
a mirror that reflects the spirit and aesthetic
within a person.
By wearing it, you remember yourself.
My life is mine to decide.
For everyone who walks their own path,
their own life.
As we approach our 10th anniversary,
AYÂME is updating its brand logo.
To keep what must not change, while constantly evolving.
This spirit is symbolized by
our new monogram, "A."
The strength of character found in straight lines, and the elegance depicted by curves.
The AYÂME aesthetic, where contradictory elements coexist.
Romantic Minimalism.
This is a new identity
that symbolizes the essence of AYÂME.
We don't just want to create beautiful clothes.
We want to create attire that accentuates the wearer's will and aesthetic sense,
and more clearly defines their presence.
Clothes that empower you to believe in yourself
and move forward into an unseen future.
To wear clothes is to wear your will.
Wear your spirit.
Clothes that let me live as myself.
After ten years,
AYÂME is moving to the next stage.
We will update conventional ideas
and make people's minds freer.
Based on our cultivated aesthetics and philosophy,
we will expand our possibilities into new realms.
The "10 Projects" are underway
for the 10th anniversary.
We hope that everyone who has supported AYÂME so far, as well as those we will meet in the future, will enjoy this new challenge that AYÂME is embarking on.
In pursuit of unseen beauty and new value.
AYÂME's next decade
begins now.
The next chapter begins.
The story continues.
AYÂME Creative Director
Aya Takeshima